Then applies data science to the task of determining which message resonates with each customer . In the final two TED-style talks on this track, Sheldon Monteiro of SapientRazorfish will return to the stage to discuss Ubernomics: Fault Lines in the Economy of Now – the challenge for martech leaders as agents of transformation, who must facilitate a goal to galvanize the organization for aligned change and the capabilities to absorb and embrace change at the current speed. Google 's

Nick Pandolfi will then close the track with a presentation on The Future of Conversational UI . As conversational interfaces become part of every service and product, we need to rethink human-computer interaction paradigms and evolve them to jewelry retouching service accommodate an unprecedented variety of form factors and input methods. Nick will share how Google is addressing new UX challenges in its chatbot platform, opportunities in this space, and the future of chatbots. May 11:

Operations & Technology Track Of course, operations and technology are at the heart of martech. This track of 8 TED-style talks, again parried two at a time, will address the golden triangle of people, process and technology – how to successfully budget, implement and operate martech capabilities in organizations of all sizes. Daryl Hemeon, Marketing Technologist at Unum , will begin with How to Build a Martech Stack That Fits Your Business Needs – Overcoming the Challenges of Building an