SELwidgets.com. Titles and descriptions have always been and continue to be a balance between keyword usage and SEO and clicks. They should focus on clickability first and their SEO value second. Without user approval and search engine approval, neither will be fully successful, so a balance must be struck. 5. Header tags Let me bring out a major pet peeve: title tags are not formatting elements. Let me repeat and be very clear to all theme

developers and home designers who don't know this yet... Man with megaphone shouting title tags not formatting elements. Header tags are page fax number list elements intended to separate content into sections. You can think of them as sections of a book. Here's how they break down: H1 - the title of the book H2 - chapter titles H3 - headings of subsections There is a title of a book, just as each page must have an H1 tag. It has a purpose and is there for a reason. Give it a meaningful H1,

place it prominently above the fold, and make it the first title on the page. The title of a book does not come after chapter 2. Additional header tags should be nested within each other according to their position in the hierarchy. Again, visually consider how a book is organized and do the same with your title tags. Here is an example of a correct configuration: H1 H2 H2 H3 H2 H3 H3 H2 H3 H3 Each tag is nested in a higher in priority.