Are you using B2C email marketing to its full potential? If you keep sending emails in batches and in bursts - sending everyone in your database the same email - there's a 3 finger sustainability symbol better way. In fact, here are three best ways :You can personalize your e-mail messages by addressing each subscriber by name. You can use segmentation in your database to support personalization of emails beyond name, to address purchase history, interests, and other factors. You can use trigger emails to automatically create engagement with individual subscribers at scale.1. Personalization Your goal is to build long-term, trusting relationships with your buyers. Regular buyers spend more and incur no acquisition costs, so they are more profitable. You definitely don't want to spam. By "spam" we mean annoying, unsolicited and unwanted e-mail advertising to those who have not requested to receive your e-mails. Life is too short; these emails are ignored or worse, marked as spam, which will hurt your deliverability. Your emails should show your understanding of the buyer, which helps build customer loyalty and repeat sales. To employee data achieve a high level of email personalization, you must: Analyze your customers. Look at the customer's personal data and purchase history. Perform customer research. Get a detailed picture of favorite products, average bill, purchase frequency, etc. Analyze the effectiveness of the previous email campaign (opens, clicks, conversion, etc.).2. Segmentation Once you've analyzed your database, it's time to segment it according to the factors that matter. This has long been known as a B2B tactic, but it works even better for B2C. As the DMA reports in its “National Customer Email Report” (2013), “B2C organizations have been particularly successful in moving beyond generic and broadcast email, with less than 20% of emails from non-segmented emails to the entire list.